“No one wants another salesperson in their life, and everyone wants to learn something. If you can stop selling your product, and start educating your target audience, you have created the best situation to make the eventual sale.” — Ritchie Havok

Education is a very powerful channel in getting to your best customers. We know that selling a customer is always breaching rapport, while educating builds a relationship of trust and mutual benefit. If people recognize you as the “company in the know” you naturally become an industry leader in your field. Once you are the place people go for the latest current information, who do you think they are going to call when they need to hire a professional? I always try to hire industry leaders when I’m looking to do business with others, and I encourage you to do the same!

Search Engine Optimization, or SEO is a medium term challenge that must be given resources to get your brand, services, and products to the top of search engine results. The long term benefits and consistent ROI is why SEO is imperative for almost any business. Those that achieve first page dominance on Google have created an extreme durable competitive advantage that has long lasting impact. As the premier Sarasota Florida creative SEO agency, we are always at the cutting edge of technology and search engine algorithms.

Research shows e-mail marketing has one of the highest-ROI’s of any online marketing strategy when implemented properly. 67 percent of businesses list email marketing as their highest earner.  Email campaigns are a powerful way to find, attract, and retain high value customers. Online direct email marketing has immediate impact, and as you grow your email lists and protect the relationship you built with your consumers the value of email marketing rises exponentially. Delivering what you promise with creativity and consistency is what will keep your list participants engaged and loyal.  Click here to use our email ROI calculator.

Pay-Per-Click campaigns that add a Self-Liquidating Offers are the most powerful Pay-Per-Click tactic know to mankind. Womankind too! Click Here to learn more about Self-Liquidating Offers.  They are a powerful tool that should be created and used with many advertising channels.

Pay-Per-Click campaigns are an important part of most product online marketing strategies. Optimization for organic search engines results is super important, but as long as Google is making 95% of their revenues from paid search, Pay-per-click AdWords is critical to getting your products and services to the top of highly relevant search engine page results.

It’s a simple decision for many companies. If someone is searching the internet to purchase a camera, it will be hard to beat Best Buy and B&H Photo in organic search results. Google it now and see for yourself. Type in a particular camera like “Nikon D810,” or simply search “best Nikon camera.” You’ll find these two powerhouses are right up top for paid product results.  Below these search results are a few review sites, and then other aggregator websites, but very few companies actually selling cameras. This is how Google wants it! It’s how they make their money.

Now search “purchase Nikon camera.” You’ll see the same paid advertisements the first search produced and Nikon, Best Buy, B&H Photo and Amazon. If someone is selling you the notion that their SEO services will catapult your online camera store website to the top of search engine results and beat these online superstores, that are paying Google, they are not serious marketers and should be avoided like the plague.

For most small and medium size businesses television ads are a great way to spend a lot money and grow your ego. Historically, and particularly  since so many other direct marketing tools have become available, the return-on-investment (ROI). The most important part of any successful marketing campaign it know your target consumer. Utilizing companies that are grabbing every bit of our data, allows merchants to directly target prospects that have interest in the things you are selling. Television has very little information about who is watching. They can do some indirect research and have ideas about the audience and demographic, but this data is always imprecise.  Thing television companies can’t know about their viewers that Google does:

• What they do for a living.
• What they purchased in the last 30 days
• What websites they visited.
• Who their friends are
• Where they live
• Where they were born

This is all information any salesperson wants to know when target new prospects. 

Unless you are advertising in a magazine or publication that directly hits your local market, and you are selling products and services that appeal to a very broad target audience(ie: food, education) your return on investment (ROI) is very low.

The ROI goes up a 2-40% if the publication has a very directed audience (ie: families, schools, local art…).  The ROI in newspapers and other print ads is terrible. Most major marketing campaigns in the US have moved away from print media. Newspapers and magazines relies on advertising dollars to survive; and print media is all going out of business. Google the line “newspapers going out of business.”  You will find pages of information about why this type of advertising is usually a waste of money. 

Billboard ads in the right place, with the right graphic, with the right message, with the perfect graphic can be great. The rest lose money and have a very low Return-On-Investment. Always keep in mind, constantly researching the return you are getting from any advertising activity is crucial. That’s why internet marketing is great for small and medium size companies. Search Engine Optimization, and Search Engine Marketing can always give you precise information up to the second about who is seeing your ads and marketing efforts, and how they have reacted to it.