Legal Advertising and The Four Crippling Mistakes

Making Mistakes in Marketing Is Like Throwing Money Out The Window With the extremely competitive nature of the legal industry, you need to get the maximum level of results out of every marketing dollar. Are you getting the most out of yours? Or are you making one of the four...

Squeakiest Advertiser Doesn’t Always Get The Sale

Creative Marketing Needs Great SEO Copy Virtually no one who watches TV is immune to being carpet bombed by ad campaigns that unleash a numbing repetition of messages day and night. It's a take-no-prisoners strategy employed by advertisers like law firms, tax consultants, politicians, and many others intended to drive...

Highways With Billboards Have Three Times As Many Accidents: Don’t Waste the Ad Space!

Why Billboards Matter When advertising on a billboard you must catch the attention of the viewer and keep it at a time when there are many other pressing distractions-for instance, driving. We conducted a research study in Las Vegas, Nevada and found that 93% of billboards don't actually drive sales....

9 Areas of Consistent Focus: Stay Alive Today and Become the Leader Tomorrow

Core Profit Centers In bad economic times the big and the strong destroy the small and the weak. This has been true in every downturn the economy has ever seen. Here's the other certainty. Those companies that build and grow during these hard times, become the industry leaders of tomorrow...

A Great Corporate Identity Quadruples Profits Everytime

What is A Corporate Identity? The "Corporate Identity," is much more than a corporate pitch or core story, and has an extremely valuable purpose as the central organizing ingredient of any company. A great Corporate Identity can dramatically improve training, client access, closing ratios, profitability, and more. The one absolute...

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