A/B Ad Testing
Never stop testing, and your advertising will never stop improving. –David Ogilvy
David was right 40 years ago, and is still correct today. Research will set you free, and when it comes to email marketing A/B testing is the foundation of success.
A/B testing is the process of testing different versions of a single advertisement to see how small changes can have a big impact on your campaign results. You’ll choose what you want to test, like a subject line, and compare results to find out what works and what doesn’t. Testing different versions of your email campaigns will help you optimize your email campaigns before you sent to your list, track meaningful metrics to better understand readers’ interests and behaviors, and importantly, increase conversions and sales for your business.
It’s important to remember the more consistently you follow this process the more successful your email campaigns will be. Many times small changes made to an ad based on testing, can have a huge impact on your bottom line.