“Your role is to sell, don’t let anything distract you from the sole purpose of advertising.”

Advertising is the lifeblood of any great marketing ccampaign. Our mission is to provide strategic results-oriented marketing to government  agencies, corporations, associations, and non-profit organizations.

“Advertising is not an art form, it’s a medium for information, a message for a single purpose: to sell.”

“When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”

“Clearly define your positioning: What and for Who?”

“Do your homework. Study your consumer in detail.”

“Talk to them in the language they use every day.”

“Write great headlines and you’ll have successfully invested 80% of your money.”

 “On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”

“Never use tricky or irrelevant headlines… People read too fast to figure out what you are trying to say.”

“Highlight the product by making it the hero.”

“Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”