Email Marketing Campaigns

Email Marketing Campaigns

Research shows e-mail marketing is the highest-ROI online marketing strategy, when implemented properly, with 67 percent of businesses listing it as their highest earner.

To digital marketing professionals the above is not news. And if we keep it real, we can all attest to the fact email marketing is everywhere. Anytime a business asks you for your email address you can assume it will be used to create profits. A big part of the draw is the low cost of creating a list and sending out emails, but the main attraction of course is the return on investment businesses achieve when campaigns are created and implemented successfully. Here is a link to our email marketing ROI Calculator.  It is a fabulous tool that will allow you to see how small changes in your campaigns can turn into huge profits. This calculator is also important when evaluating A/B Testing. It will show you which ad sample combinations are most profitable, and which tweaks turn into profit.  

Always remember, 99% of the calculated value of your email list is made up of the size of your subscriber list and personal trust and loyalty your subscribers have for your brand. That means It’s imperative you focus on gaining new subscribers consistently, and build a relationship around honesty and trust. These factors are why combining Educational-Based Marketing and Email Marketing Campaigns are so powerful.  No one wants to be sold; everyone wants to learn something interesting to them. Selling breaks sales rapport, while learning builds lasting loyal relationships.

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