Branding on the internet is a little different than on television or in print.
In today’s competitive SEO and digital marketing landscape, more than ever before, being successful is about making sure that your company name, brand, identity, Core Narrative, or your personal brand can be found everywhere online.
Even more important is that you can easily be found by your prime customers and fully engage them to act once they do. This can be done in many ways including constantly creating new interesting brand content and getting out on the web. It can also be accomplished by building an educational content based marketing campaign that raises your authority with your customers, as well as brings them back again and again to get the very insightful information you are delivering.
If you haven’t written out your brand’s Core Narrative please read this article. It’s important that all of your business and marketing efforts are clear and moving in the exact same direction.