Keyword choice and optimization is the golden ticket to increased relevant traffic to your website. It is the first thing we will do before creating any content and copy for a website. Understanding what your best clients are thinking and searching for when they want to buy what you are selling, is as important as knowing who your best clients, or target audience is. This is at the core of any successful search engine optimization campaign.
Many important tasks untaken to discover the most effective and efficient marketing mix must be accomplished through dedicated professional research. This is a good time to remember David Ogilvy, the father of modern advertising, and his words.
“If you’re trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular.”–David Ogilvy
David not only thought this was an important step before creating a killer marketing plan, but it is an important ongoing part of any long-term advertising campaign.
“Never stop testing, and your advertising will never stop improving.” –David Ogilvy