- Overview of SEO
- What is search engine optimization (SEO)?
- Understanding SERP’s (search engine result pages)
- Setting Solid SEO expectations
- How internet marketing SEO affects your business
- Keywords: The Foundation of SEO
- Why research is the key to keywords
- How to research keywords
- Tools to analyze keywords
- Keyword attributes & distribution
- Consistent keyword evaluation
- Content Optimization: How Search Engines Work
- Understanding content optimization
- Optimizing site structure
- Recognizing different types of content
- Optimizing textual page elements
- Optimizing non-text components of a webpage
- Analyzing content quality
- Exploring the benefits of user-generated content
- Content Optimization: Technical SEO
- Studying the code behind your webpages
- Understanding how search engines index content
- Working with canonical URLs and redirects
- Leveraging micro formats
- Working with server-side factors
- Using Google Webmaster Tools
- Using Bing Webmaster Tools
- Long-Term Content Planning
- Overview of long-term content strategies
- Planning a successful content strategy and avoiding common mistakes
- Defining your audience, topics, angle, and style
- Understanding different types of content
- Getting ideas for content
- Working with an editorial calendar
- Promoting your content with social media
- Measuring content performance
- Link-Building Strategies
- The great importance of links
- Building internal links
- Building external links
- Finding link-building opportunities
- Creating a link-building strategy
- Measuring SEO Effectiveness
- Measuring SEO performance
- Analyzing keywords
- Analyzing links
- Measuring the impact of social media
- SEO for Ecommerce
- Understanding SEO and ecommerce
- Working with semantic HTML for ecommerce
- The technical components of ecommerce
- Exploring ecommerce information architecture
- Producing ecommerce content
- Leveraging link building and social media for ecommerce
- Local Search
- Understanding local search
- Utilizing Google My Business
- Setting up and optimizing Google+ Local
- Managing your citations
- Getting more reviews for your business
- Optimizing your website for local search
- Mobile SEO
- Understanding mobile SEO
- Configuring your site for mobile
- Optimizing your site for feature phones and smartphones
- Developing mobile-friendly content
- Conclusion
- The final step is start all over again
