1. Overview of SEO
  • What is search engine optimization (SEO)?
  • Understanding SERP’s (search engine result pages)
  • Setting Solid SEO expectations
  • How internet marketing SEO affects your business
  1. Keywords: The Foundation of SEO
  • Why research is the key to keywords
  • How to research keywords
  • Tools to analyze keywords
  • Keyword attributes & distribution
  • Consistent keyword evaluation
  1. Content Optimization: How Search Engines Work
  • Understanding content optimization
  • Optimizing site structure
  • Recognizing different types of content
  • Optimizing textual page elements
  • Optimizing non-text components of a webpage
  • Analyzing content quality
  • Exploring the benefits of user-generated content
  1. Content Optimization: Technical SEO
  • Studying the code behind your webpages
  • Understanding how search engines index content
  • Working with canonical URLs and redirects
  • Leveraging micro formats
  • Working with server-side factors
  • Using Google Webmaster Tools
  • Using Bing Webmaster Tools
  1. Long-Term Content Planning
  • Overview of long-term content strategies
  • Planning a successful content strategy and avoiding common mistakes
  • Defining your audience, topics, angle, and style
  • Understanding different types of content
  • Getting ideas for content
  • Working with an editorial calendar
  • Promoting your content with social media
  • Measuring content performance
  1. Link-Building Strategies
  • The great importance of links
  • Building internal links
  • Building external links
  • Finding link-building opportunities
  • Creating a link-building strategy
  1. Measuring SEO Effectiveness
  • Measuring SEO performance
  • Analyzing keywords
  • Analyzing links
  • Measuring the impact of social media
  1. SEO for Ecommerce
  • Understanding SEO and ecommerce
  • Working with semantic HTML for ecommerce
  • The technical components of ecommerce
  • Exploring ecommerce information architecture
  • Producing ecommerce content
  • Leveraging link building and social media for ecommerce
  1. Local Search
  • Understanding local search
  • Utilizing Google My Business
  • Setting up and optimizing Google+ Local
  • Managing your citations
  • Getting more reviews for your business
  • Optimizing your website for local search
  1. Mobile SEO
  • Understanding mobile SEO
  • Configuring your site for mobile
  • Optimizing your site for feature phones and smartphones
  • Developing mobile-friendly content
  1. Conclusion
  • The final step is start all over again
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