Welcome to Creative SEO’s SEO Fundamentals webpage! If you’re new to search engine optimization (SEO), this page is the perfect place to start. Here, we’ll cover the basic concepts and strategies of SEO and explain how they can help your business succeed online.

What is SEO?

SEO is the practice of optimizing your website and content to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to attract more traffic to your website and increase the likelihood of conversions, such as sales or sign-ups.

Why is SEO important?

SEO is important because it helps businesses reach potential customers who are actively searching for their products or services online. By optimizing your website and content for search engines, you can increase your visibility and attract more targeted traffic to your site. This can lead to more conversions and increased revenue.

What are the fundamentals of SEO?

The fundamentals of SEO include:

  1. Keyword Research: Keyword research is the process of identifying the search terms and phrases that your potential customers are using to find businesses like yours. By optimizing your content around these keywords, you can improve your chances of ranking higher in search engine results.

  2. On-Page Optimization: On-page optimization refers to the various elements on your website that can be optimized for SEO, such as your content, meta tags, and URLs. By optimizing these elements, you can improve your website’s relevance and authority in the eyes of search engines.

  3. Link Building: Link building is the process of acquiring backlinks to your website from other reputable sites. Backlinks are important because they signal to search engines that your site is trustworthy and authoritative.

  4. Technical SEO: Technical SEO refers to the various technical aspects of your website that can affect its performance in search engines, such as site speed, mobile-friendliness, and security.

At Creative SEO, we specialize in all aspects of SEO, from keyword research to technical optimization. Contact us today to learn more about how we can help take your business’s SEO to the next level.

Search Engine Optimization is a complex endeavor. How each search engine ranks a website, or page, when certain keywords are searched for is made up of thousands of factors. Although, the foundation can be broken down into two main strategies >>> On-Page SEO and Off-Page SEO.

Sarasota SEO Periodic tableOn-Page SEO: Any search engine optimization is done on your website. (content, structure, copywriting, etc.)

Off-Page SEO: Any search engine optimization from external sources. (i.e. links to your website, social media, etc.)

Both of these items are the building blocks of any effective search engine ranking strategy.

But don’t take it from me. Google made a handy dandy starter guide for those new to SEO >> Google SEO Starter Guide


Avoid Cheats and Scams that offer – “For $150 a month I will get you on the first page of Google…” As you search for the right SEO team you will probably hear this phrase above. It is not true! If everyone could pay $150/month and be listed as number 1 on Google, you would already be number 1.

The point here is, you can find an SEO package for $150 or $200 a month, but I won’t get you to the front page, or be the best bang for your buck. Every successful campaign must be tailored toward your business, products, and industry.

Example: Most SEO companies charge around $50 an hour for their services. So for $150/month, you would get only 3 hours of optimization and web content creation work/month from this so-called professional. And take it from us, they won’t get a whole lot accomplished in 3 hours a month.

Advertising 101 – Know Your Target Audience

Finding and narrowing your target audience, even for the best seo firm in Las Vegas, is the first step in any marketing campaign. This is true for the magazine advertising professionals at Ogilvy & Mather and is also important for SEO firms and internet marketers. That’s why initially we spend a lot of time speaking with you about what you do and who your customers are.

If you are reading this your customers are probably your business’s lifeblood and central concern. I know it’s mine!

Your customers are going to be at the core of how we optimize your website’s search engine results, and they will also be central to what keywords and phrases we focus on to get to the top of search engine results.


We have the experience and the knowledge to set up, maintain and advance your website seo. We will break down every aspect of the process and tell you how it is; not what we think you want to hear. You will receive weekly performance reports that outline your progress and how you match up against your competition.

Getting ranked on the top page of Google and Bing is hard. It’s a continuous process requiring a lot of time, consistency, knowledge, skill, and dedication.


SEO pricing is different for each project. We need to know what industry your business is in (some industries are more competitive than others). We need to know where you’re located (some areas are more competitive than others). We need to know if you need local or international SEO services (both have their hurtles. However, International can be much more competitive, thus much more expensive.. Again based on industry, etc..)


Analyze Your On-Page SEO Factors

These elements are in the direct control of the publisher


QUALITY Are pages well written & have substantial quality content?

RESEARCH Have you researched the keywords people may use to find your content?

WORDS Do pages use words & phrases you hope they’ll be found for?

FRESH Are pages fresh & about “hot” topics?

VERTICAL Do you have image, local, news, video, or other vertical content?

ANSWERS Is your content turned into direct answers within search results?

THIN Is content “thin” or “shallow” & lacking substance?


CRAWL Can search engines easily “crawl” pages on site?

DUPLICATE Does the site manage duplicate content issues well?

MOBILE Does your site work well for mobile devices & make use of app indexing?

SPEED Does the site load quickly?

URLS Do URLs contain meaningful keywords to page topics?

HTTPS Does the site use HTTPS to provide a secure connection for visitors?

CLOAKING Do you show search engines different pages than humans?


TITLES Do HTML title tags contain keywords relevant to page topics?

DESCRIPTION Do meta description tags describe what pages are about?

STRUCTURE Do pages use structured data to enhance listings?

HEADERS Do headlines & subheads use header tags with relevant keywords?

STUFFING Do you excessively use words you want pages to be found for?

HIDDEN Do colors or design “hide” words you want pages to be found for?

Analyze Your Off-Page SEO Factors

Elements influenced by readers, visitors & other publishers


AUTHORITY Do links, shares & other factors make the site a trusted authority?

ENGAGE Do visitors spend time reading or “bounce” away quickly?

HISTORY Has the site or its domain been around a long time, operating in the same way?

IDENTITY Does the site use means to verify its identity & that of authors?

PIRACY Has the site been flagged for hosting pirated content?

ADS Is your content ad-heavy, especially “above-the-fold”?


QUALITY Are links from trusted, quality, or respected websites?

TEXT Do links pointing at pages use words you hope they’ll be found for?

NUMBER Do many links point to your web pages?

PAID Have you purchased links in hopes of better rankings?

SPAM Have you created links by spamming blogs, forums, or other places?


COUNTRY What country is someone located in?

LOCALITY What city or local area is someone located in?

HISTORY Has someone regularly visited your site or socially favored it?

SOCIAL Has someone or their friends socially favored the site?


REPUTATION Do those respected on social networks share your content?

SHARES Do many share your content on social networks?


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