Advertising 101 – Know Your Target Audience
Finding and narrowing your target audience, even for the best seo firm in Las Vegas, is the first step in any marketing campaign. This is true for the magazine advertising professionals at Ogilvy & Mather, and is also important for SEO firms and internet marketers. That’s why initially we spend a lot of time speaking with you about what you do and who your customers are.
If you are reading this your customers are probably your business’s lifeblood and central concern. I know it’s mine!
Your customers are going to be at the core of how we optimize your website’s search engine results, and they will also be central to what keywords and phrases we focus on to get to the top of search engine results.
Search Engine Optimization is a complex endeavor. How each search engine ranks a website, or page, when certain keywords are searched for is made up of thousands of factors. Although, the foundation can be broken down into two main strategies >>> On-Page SEO and Off-Page SEO.
On-Page SEO: Any search engine optimizing done on your website. (content, structure, copywriting, etc.)
Off-Page SEO: Any search engine optimization from external sources. (i.e. links to your website, social media, etc.)
Both of these items are the building blocks of any effective search engine ranking strategy.
But don’t take it from me.. Google made a handy dandy starter guide for those new to SEO >> Google SEO Starter Guide
LET’S BE HONEST ABOUT THE COSTS OF OPTIMIZING YOUR WEBSITE FOR SEARCH ENGINES
Avoid Cheats and Scams that offer – “For a $150 a month I will get you on the first page of Google…” As you search for the right SEO team you will probably hear this phrase above. It is not true! If everyone could pay $150/month and be listed number 1 on Google, you would already be number 1?
The point here is, you can find an SEO package for $150 or $200 a month, but I won’t get you to the front page, or be the best bang for your buck. Every successful campaign must be tailored toward your business, products, and industry.
Example: Most SEO companies charge around $50 an hour for their services. So for $150/month you would get only 3 hours of of optimization and web content creation work/month from these so called professional. And take it from me, they wont get a whole lot accomplished in 3 hours a month.
GETTING RANKED ON GOOGLE IS HARD – THERE ARE NO QUICK FIXES OR MAGIC CURES
We have the experience and the knowledge to setup, maintain and advance your website seo. We will break down every aspect of the process and tell you how it is; not what we think you want to here. You will receive weekly performance reports that outline your progress and how you match up against your competition.
Getting ranked on the top page of Google and Bing is hard. It’s a continuous process requiring a lot of time, consistency, knowledge, skill, and dedication.
SEO pricing is hard to determine without all the facts. Meaning, we need to know what industry your business is in (some industries are more competitive than others). We need to know where you’re located (some areas are more competitive than others). We need to know if you need local or international SEO services (both have their hurtles. However, International can be much more competitive, thus much more expensive.. Again based on industry, etc..)
Analyze Your On-Page SEO Factors
These elements are in the direct control of the publisher
QUALITY Are pages well written & have substantial quality content?
RESEARCH Have you researched the keywords people may use to find your content?
WORDS Do pages use words & phrases you hope they’ll be found for?
FRESH Are pages fresh & about “hot” topics?
VERTICAL Do you have image, local, news, video or other vertical content?
ANSWERS Is your content turned into direct answers within search results?
THIN Is content “thin” or “shallow” & lacking substance?
CRAWL Can search engines easily “crawl” pages on site?
DUPLICATE Does site manage duplicate con- tent issues well?
MOBILE Does your site work well for mobile devices & make use of app indexing?
SPEED Does site load quickly?
URLS Do URLs contain meaningful keywords to page topics?
HTTPS Does site use HTTPS to provide secure connection for visitors?
CLOAKING Do you show search engines different pages than humans?
TITLES Do HTML title tags contain key- words relevant to page topics?
DESCRIPTION Do meta description tags describe what pages are about?
STRUCTURE Do pages use structured data to enhance listings?
HEADERS Do headlines & subheads use header tags with relevant keywords?
STUFFING Do you excessively use words you want pages to be found for?
HIDDEN Do colors or design “hide” words you want pages to be found for?
Analyze Your Off-Page SEO Factors
Elements influenced by readers, visitors & other publishers
AUTHORITY Do links, shares & other factors make site a trusted authority?
ENGAGE Do visitors spend time reading or “bounce” away quickly?
HISTORY Has site or its domain been around a long time, operating in same way?
IDENTITY Does site use means to verify its identity & that of authors?
PIRACY Has site been flagged for hosting pirated content?
ADS Is your content ad-heavy, especially “above-the-fold”?
QUALITY Are links from trusted, quality or respected web sites?
TEXT Do links pointing at pages use words you hope they’ll be found for?
NUMBER Do many links point at your web pages?
PAID Have you purchased links in hopes of better rankings?
SPAM Have you created links by spamming blogs, forums or other places?
COUNTRY What country is someone located in?
LOCALITY What city or local area is someone located in?
HISTORY Has someone regularly visited your site or socially favored it?
SOCIAL Has someone or their friends social- ly favored the site?
REPUTATION Do those respected on social networks share your content?
SHARES Do many share your content on social networks?
I WANT TO START A LOCAL SEO CAMPAIGN!
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